Super Gram (hereinafter referred as "Super Gram", "we", "us", "our") respects the privacy of individuals whose personal data it encounters in the course of operating the website https://www.supergramofficial.com (hereinafter referred as "Website") and is committed to protecting your personal data.

This Privacy Policy (hereinafter referred as "Policy") is issued by Super Gram, a company incorporated under Companies Act, 2013 with its registered office at DSM-352, DLF Commercial Tower, Shivaji Marg, Moti Nagar, New Delhi- 110015 and sets out the manner in which the Company collects, uses, discloses, stores, and otherwise processes Personal Data when you visit the Website or interact with us, including via WhatsApp and E-mail.

This Policy is drafted in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and, where applicable, the Digital Personal Data Protection Act, 2023.

By using the Website, you consent to the collection and use of your information as described in this Policy.

INFORMATION WE COLLECT

A) Information You Provide To Us

• Contact and account details: name, email address, phone number, shipping and billing address, when you place an order, create an account, sign up for our newsletter, or contact us via the Contact page or WhatsApp.
• Order details: Including the Order Number, products purchased, flavours, pack sizes, order value, and order history.
• Communications: messages, feedback, reviews, or testimonials you send us, including via WhatsApp (+91 98990 77044) or our Contact form.
• Payment information: when you make a purchase, payment details (such as card, UPI, or net-banking information) are collected and processed directly by our third-party payment gateway providers. We do not store your full payment card details on our servers.

B) Information Collected Automatically

• Device and usage data: IP address, browser type, device type, pages visited, time spent on pages, referring URLs, and general location (city/region) inferred from your IP address.
• Cookies and similar technologies: we use cookies (including those set by our e-commerce platform, Shopify) to operate the Website, remember your cart, personalize your experience, and analyze site traffic.

C) Information From Third Parties

We may receive information about you from:

• Payment gateway and courier/logistics partners (e.g., delivery confirmation, payment status);
• Analytics and marketing platforms (e.g., aggregated website traffic or ad performance data);
• Social media platforms, if you interact with our official pages.

HOW WE USE INFORMATION

We use the information we collect to:

• Process, confirm, and fulfil your orders, including shipping and delivery;
• Communicate with you about your order status, confirmations, and support queries (via email, SMS, or WhatsApp);
• Respond to inquiries submitted through our Contact page or WhatsApp;
• Send you promotional emails, newsletters, discount codes, and updates about new flavours or products, where you have opted in;
• Improve our website, products, and customer experience;
• Detect, prevent, and address fraud, security issues, or technical problems;
• Comply with applicable legal, tax, and regulatory obligations (including FSSAI and consumer protection requirements);
• Analyze Website traffic and usage trends through analytics tools.

LEGAL BASIS AND CONSENT

By providing your information through the Website (e.g., at checkout, account creation, or newsletter sign-up), you consent to our collection and use of that information as described in this Policy. Where required by law, we will seek specific consent (for example, before sending marketing communications) and will honor your withdrawal of consent.

HOW WE SHARE INFORMATION

We do not sell your personal information. We may share your information with:

• Service providers: payment gateways, courier and logistics partners, SMS/email/WhatsApp communication providers, and IT/hosting service providers (including our e-commerce platform Shopify), solely to enable them to perform services on our behalf.
• Professional advisors: auditors, legal counsel, or consultants, where necessary.
• Regulatory and government authorities: where required by applicable law, regulation, legal process, or governmental request (for example, FSSAI compliance or law enforcement requests).
• Business transfers: in connection with a merger, acquisition, restructuring, or sale of assets of Urban Mills Pvt. Ltd., your information may be transferred as part of that transaction, subject to confidentiality obligations.

We require third parties we work with to maintain appropriate confidentiality and security standards for your data.

DATA RETENTION

We retain your personal information for as long as necessary to:

• Fulfil the purposes described in this Policy (e.g., processing and supporting your orders);
• Comply with our legal, accounting, tax, or regulatory obligations (such as record-keeping under applicable Indian laws);
• Resolve disputes and enforce our agreements.

When your information is no longer needed, we will delete or anonymize it, unless retention is required by law.

DATA SECURITY

We maintain reasonable technical and organisational security measures to protect personal data against unauthorised access, alteration, disclosure, or destruction, including access controls on our warehouse management systems, restricted physical access to facilities, and confidentiality obligations for staff and vendors handling order data. No system can be guaranteed completely secure, and we continuously work to strengthen our safeguards.

YOUR RIGHTS

Depending on applicable law, you may have the right to:

• Access the personal information we hold about you;
• Correct inaccurate or incomplete information (e.g., update your shipping address or contact details);
• Withdraw consent for marketing communications at any time by using the "unsubscribe" link in our emails, replying "STOP" to SMS/WhatsApp messages, or contacting us directly;
• Request deletion of your personal information, subject to our legal and regulatory obligations to retain certain records;
• Object to or restrict certain processing of your information.

To exercise any of these rights, please contact us and we will respond to your request within a reasonable timeframe, subject to verification of your identity.

COOKIES AND WEBSITE DATA

Our website may use cookies and similar technologies to operate correctly and to understand how visitors use our site (e.g., page views, browser type). You can control cookies through your browser settings; disabling cookies may affect some website functionality.

CHILDREN'S DATA

The Website is not directed at children under the age of 18, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us so we can delete it.

GRIEVANCE OFFICER AND CONTACT

If you have questions, concerns, or a grievance regarding this Privacy Policy or our handling of personal data, please contact:

Grievance Officer: (….)
Super Gram
Email: shivansgupta@urbanbrands.in
Phone: +91 9311790021 | +91 98990 77044
Website: https://www.supergramofficial.com/pages/contact

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law, including as further provisions of the DPDP Act and its rules come into force. The "Last updated" date at the top of this Policy indicates when it was last revised. Material changes will be communicated to Clients through our standard communication channels.